'Traffic-light' and numeric calorie labels cut calorie consumption by 10 percent
Tuesday, June 14, 2016 - 17:31
in Mathematics & Economics
When researchers added color-coded or numeric calorie labels to online food ordering systems, the total calories ordered was reduced by about 10 percent when compared to menus featuring no calorie information at all. The study is the first to evaluate the effect of 'traffic-light' calorie labeling in the increasingly common setting of ordering meals online.