Religious rhetoric not helpful in anti-alcohol messages

Tuesday, April 19, 2016 - 15:10 in Psychology & Sociology

Does including a religious message in a public service announcement warning of the dangers of alcohol use make a difference to the viewer, especially if that person lives in a Middle Eastern country in which the predominate religion is Muslim? While one might think it would help sway an opinion, recent research indicates that's not necessarily the case.

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