How companies can synchronize digital strategies and investments
Monday, April 4, 2016 - 14:30
in Mathematics & Economics
Conventional wisdom in strategy holds that companies need to choose between cost-cutting or revenue growth. Pursuing both strategies at the same time can result in incoherence -- or getting stuck in the middle, some argue. That conventional wisdom, however, is challenged by a new study which suggests that information technology investments can enable firms to pursue dual-focus or ambidextrous IT strategies successfully.