Why we love Star Wars: The force awakens and other sequels
Thursday, March 10, 2016 - 12:30
in Psychology & Sociology
The best way to keep consumers happy and interested with initial sequel movies or products is to balance familiarity, innovation and nostalgia and make small “iterated offerings,” instead of sweeping changes. The deeper into a franchise or product line, the more changes are accepted and expected, a new research indicates.