Graphical display of nutrition information helps keep health-conscious eaters on target
Friday, February 5, 2016 - 15:50
in Mathematics & Economics
In a time-constrained situation, such as standing in line at a cafeteria or restaurant, it can be difficult for consumers to quickly calculate and use numerical nutrition information -- beyond the amount of calories -- provided for menu items. A new study has found that when consumers are shown a graphical display of select nutrients on a 2-dimensional plot when ordering in a café setting, they purchase healthier, not just lower-calorie, menu items as a meal.