Candy games stimulate appetite
Friday, December 18, 2015 - 14:12
in Psychology & Sociology
At least once a week, two thirds of all children of primary-school age will play an internet game that was created to draw attention to a brand. Most of these advertisements are for snacks and candy. Only 6% of these children are aware that such advergames are advertisements. In the meantime, such games do affect their behavior, research shows.