Health labels influence flavor perception

Sunday, December 13, 2015 - 22:31 in Psychology & Sociology

Researchers found that food labels influence the perception of flavor. Light products are considered less tasty. Researchers at a flavor lab organized a flavor experiment with young Gouda cheese for a test audience of 129 people. Without knowing it, the participants tasted the same cheese several times, but each time with a different label, such as 'light' or 'reduced salt'.

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