What blocks pro-vaccine beliefs?

Thursday, October 29, 2015 - 14:20 in Health & Medicine

Despite rhetoric that pits 'anti-vaxxers' versus 'pro-vaxxers,' most new parents probably qualify as vaccine-neutral--that is, they passively accept rather than actively demand vaccination. Even in these cases, some unease is natural, argue two psychologists. The act itself is counter-intuitive, and it requires trust in medicine and government. The authors consider what compels someone to vaccinate and the cognitive obstacles that cause pro-vaccine messaging to be rejected.

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