Alcohol ads linked to teen alcohol brand choices
Tuesday, October 20, 2015 - 14:00
in Psychology & Sociology
Overall exposure to brand-specific alcohol advertising is a significant predictor of underage youth alcohol brand consumption, with youth ages 13 to 20 more than five times more likely to consume brands that advertise on national television and 36 percent more likely to consume brands that advertise in national magazines compared to brands that don't advertise in these media.