Overweight health bloggers perceived as less reliable

Friday, September 25, 2015 - 10:00 in Mathematics & Economics

A blogger's weight affects her or his credibility with readers seeking food advice, according to a study. The study revealed that when a blogger is overweight, as shown in the blogger's photo, readers are far more skeptical of the information that blogger provides when compared with a thin blogger's recommendations, even when the content is exactly the same.

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