'Demarketing': What makes consumers more or less materialistic?
Thursday, September 24, 2015 - 13:30
in Mathematics & Economics
If you read a report whose message was that people consume too much, would you then be likely to curb your own consumption? In some cases yes, says a new study. According to the study, people who place a high value on materialism are likely to reduce their consumption after reading such a report.