Pressure to be cool, look good is detrimental to many children

Friday, September 11, 2015 - 13:00 in Psychology & Sociology

The pressure to be cool, look good and own the 'right stuff' is detrimental to many children and teenagers, according to new research. The study shows that, while many young people buy into consumer culture believing it will make them feel better about themselves and help them to make friends, often the reverse happens.

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