Personal cues can have a strong effect on craving in individuals with addiction

Monday, May 4, 2015 - 11:30 in Psychology & Sociology

Unique person-specific cues -- such as the presence of a specific friend or hearing a specific song -- appear to have a robust effect on craving addictive substances, a recent study shows. The study also found that person-specific cues may have a longer effect on craving than more general substance-specific cues, such as the presence of bottles, syringes, or lighters.

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