Double-digit growth for firms creating own online communities
Monday, May 4, 2015 - 14:00
in Mathematics & Economics
Double-digit revenue growth has been observed for firms that create their own brand-specific online communities. Engaging consumers through online social networks is an increasingly mission-critical activity for major brands. While some firms host their own brand-centric online communities, Facebook has become the dominant host for online communities of brand enthusiasts, taking over $10 billion and 10% of U.S. digital advertising spending in 2014.