Traffic light food labels strengthen self-control
Monday, March 9, 2015 - 09:22
in Mathematics & Economics
Should food products be labeled with traffic light symbols to make health-related information on ingredients easier to understand? This question has remained a subject of debate. Now researchers have reached the conclusion that the traffic light label is more effective in helping consumers resist high-calorie foods than a purely information-based label. Scientists observed study participants in the brain scanner as they made purchase decisions.