Twitter chatter predicts health insurance marketplace enrollment
Wednesday, March 4, 2015 - 13:20
in Health & Medicine
An increase in Twitter sentiment (the positivity or negativity of tweets) is associated with an increase in state-level enrollment in the Affordable Care Act’s (ACA) health insurance marketplaces — a phenomenon that points to use of the social media platform as a real-time gauge of public opinion and provides a way for marketplaces to quickly identify enrollment changes and emerging issues.