Designing Effective Health Messages
Wednesday, January 14, 2015 - 14:50
in Psychology & Sociology
Those who design health messages, such as health care professionals, will be impacted by them differently than the general public. When writing a health message, rather than appealing to the sentiment of the experts, the message will be more effective if it's presented positively. The general public is more likely to adopt the behavior being promoted if they see that there is a potential positive outcome, experts say.