Legitimacy of corporate ratings and 'best-of' lists questioned
Friday, September 12, 2014 - 03:32
in Mathematics & Economics
New research raises questions about the legitimacy of popular corporate ratings systems and industry “best-of” lists. Scientists evaluated the various awards and recognitions received by a mobile telephone carrier from 2011-13. Upon examining these award programs’ selection and evaluation criteria, the quality of the data used, and the independence of the rating programs,they concluded that these ratings and awards cannot be seen as objective measures of corporate performance. Instead, they believe that they are best viewed as marketing promotions operating in the guise of contests and competitions.