Are consumers more likely to purchase unintentionally green products?
Tuesday, August 26, 2014 - 15:30
in Mathematics & Economics
A Fortune 500 company is redesigning a popular product using materials that are friendlier to the environment. How will consumers respond to the newly redesigned, 'greener' product? According to a new study, consumers are more likely to purchase a product if they think helping the environment is not the intended purpose of a product improvement.