Peer pressure is weaker for kids to quit smoking

Thursday, June 12, 2014 - 09:02 in Psychology & Sociology

Adolescents tend to be more powerful in influencing their friends to start smoking than in helping them to quit, according to sociologists. "What we found is that social influence matters, it leads nonsmoking friends into smoking and nonsmoking friends can turn smoking friends into nonsmokers," said one investigator. "However, the impact is asymmetrical: the tendency for adolescents to follow their friends into smoking is stronger."

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