Analysis of 50 years of hit songs yields tips for advertisers

Researchers have analyzed 50 years’ worth of hit songs to identify key themes that marketing professionals can use to craft advertisements that will resonate with audiences. The researchers used computer programs to run textual analysis of the lyrics for all of the selected songs and analyzed the results to identify key themes. The researchers identified 12 key themes, and related terms, that came up most often in the hit songs. These themes are loss, desire, aspiration, breakup, pain, inspiration, nostalgia, rebellion, jaded, desperation, escapism and confusion.

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