Decision-making center of brain identified
Tuesday, March 11, 2014 - 12:30
in Psychology & Sociology
Although choosing to do something because the perceived benefit outweighs the financial cost is something people do daily, little is known about what happens in the brain when a person makes these kinds of decisions. Studying how these cost-benefit decisions are made when choosing to consume alcohol, a researcher identified distinct profiles of brain activity that are present when making these decisions.