Researchers use sensory integration model to understand unconscious priming
Saturday, January 25, 2014 - 20:31
in Psychology & Sociology
Priming, an unconscious phenomenon that causes the context of information to change the way we think or behave, has frustrated scientists as they have unsuccessfully attempted to understand how it works. But, recent failures to replicate demonstrations of unconscious priming have resulted in a heated debate within the field of psychology. In a breakthrough paper, Carnegie Mellon University researchers use a well-established human perception theory to illustrate the mechanisms underlying priming and explain how its effects do not always act as predicted.