Delaying gratification, when the reward is under our noses
Wednesday, October 23, 2013 - 11:30
in Psychology & Sociology
How can some people resist the attraction of immediate pleasures and pursue long-term goals, while others easily succumb and compromise their ultimate expectations? A recent study has found that the brain's memory systems help in resisting temptations. One factor which might explain the difference in people's ability to resist temptation might lie in the activity of a deep brain structure: the hippocampus.