Facebook interests could help predict, track and map obesity

Wednesday, April 24, 2013 - 19:30 in Mathematics & Economics

The higher the percentage of people in a city, town or neighborhood with Facebook interests suggesting a healthy, active lifestyle, the lower that area's obesity rate. At the same time, areas with a large percentage of Facebook users with television-related interests tend to have higher rates of obesity. Such are the conclusions of a study comparing geotagged Facebook user data with data from national and New York City-focused health surveys.

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