How food marketers can help consumers eat better while improving their bottom line
Thursday, October 11, 2012 - 09:00
in Mathematics & Economics
Food marketers are masters at getting people to crave and consume the foods they promote. Researchers now challenge the popular assumptions linking food marketing and obesity. New research suggests that consumption of healthy and unhealthy food responds to the same marketing tactics, presenting food marketers with a "win-win" situation in which they can turn the tables, compel consumers to eat healthier foods, and maintain profitability.