Our preferences change to reflect the choices we make, even three years later
Wednesday, October 3, 2012 - 13:30
in Psychology & Sociology
Whether we're choosing between presidential candidates or household objects, research shows that we come to place more value on the options we chose and less value on the options we rejected. This phenomenon has been demonstrated in numerous studies, but the studies have only examined preference change shortly after participants make their decision. In a new article researchers examine whether choice-induced changes in preference are fleeting or long-lasting.