Plain packaging reduces the appeal of smoking
Tuesday, September 4, 2012 - 11:32
in Mathematics & Economics
While Australia has recently passed legislation to ban logos from cigarette packages and to make plain packaging mandatory, other countries are still considering whether or not to take similar measures. New research provides a report on the appeal of plain cigarette packs, compared to branded packs, among women in Brazil, and finds that plain packs reduce the appeal of their contents.