Rating films with smoking 'R' will cut smoking onset by teens, experts say
Monday, July 9, 2012 - 16:00
in Health & Medicine
New research estimates, for the first time, the impact of an R rating for movie smoking. Researchers emphasize that an R rating for any film showing smoking could substantially reduce smoking onset in US adolescents -- an effect size similar to making all parents maximally authoritative in their parenting, they say.