Political ads by independent groups are not only common -- they are more effective
Tuesday, June 26, 2012 - 13:00
in Psychology & Sociology
As the election season ramps up, many voters are already experiencing attack ad fatigue. According to a recent article, the power of ads sponsored by independent groups rests not just in their sheer volume, but also in their relative effectiveness. When an attack ad is sponsored by an independent group, the authors found that the ad is far more effective than when the same ad is sponsored by a candidate.