Visual perception system unconsciously affects our preferences
Wednesday, May 23, 2012 - 11:30
in Psychology & Sociology
New research shows that the brain's visual perception system automatically and unconsciously guides decision-making through valence perception. The findings offer important insights into consumer behavior in ways that traditional consumer marketing focus groups cannot address. For example, asking individuals to react to package designs, ads or logos is ineffective. Instead, companies can use this type of brain science to more effectively assess how unconscious visual valence perception contributes to consumer behavior.