TV drama can be more persuasive than news program, study finds
Thursday, February 11, 2010 - 00:15
in Psychology & Sociology
A fictional television drama may be more effective in persuading young women to use birth control than a news-format program on the same issue, according to a new study. Researchers found that college-age women who viewed a televised drama about a teen pregnancy felt more vulnerable two weeks after watching the show, and this led to more support for using birth control.