Feeling Blue? New Insight To Predicting Consumer Emotions
Sunday, March 15, 2009 - 15:14
in Psychology & Sociology
Whether choosing between a movie and a play, deciding whether to attend a sporting event shortly before an important event or selecting an indulgent breakfast treat in anticipation of a tough day at work, consumers' choices are often guided by how they expect their purchase will make them feel. New research reveals that how we go about predicting our emotions can lead to very different outcomes.