Gender Stereotypes Influence Intent To Pursue Entrepreneurial Careers

Studies reveal that in the dog-eat-dog, look-out-for-No. 1, highly competitive business world, only the aggressive, risk-taking alpha male can expect to succeed as an entrepreneur. That statement may sound sexist, but it represents a commonly held gender stereotype. Researcher found that these stereotypes influence whether or not men and women decide to pursue entrepreneurship as a viable career option.

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