Free music, sampled

Monday, June 1, 2009 - 11:07 in Mathematics & Economics

Free products samples give consumers the opportunity to try before they buy. This tried and tested marketing model works well for products as diverse as shampoo and washing powder, instant coffee and bubble gum. A sample, often given away free with a magazine or in a mail shot, is often enough to entice a consumer who enjoys the product to buy a full packet next time they are in the supermarket...

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