It’s not page views, it’s regular habit that matters most for news outlets

Wednesday, February 6, 2019 - 09:20 in Psychology & Sociology

An analysis of subscriber data from three big-city news websites by the Medill Local News Initiative at Northwestern University suggests that growing a regular habit is most essential to news organizations cultivating readers who are willing to pay for news. The study could help guide news organizations attempting to navigate a changing media landscape. As online advertising […]

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