Arrows on grocery floors increased the proportion of produce spending
Thursday, June 30, 2016 - 00:06
in Mathematics & Economics
Fruit and vegetable availability is often assumed to be a purchase barrier, yet fruit and vegetable availability does not necessarily result in frequent purchases. Rather, in-store marketing of less-healthy foods may be a major influencing factor in consumer spending habits regarding fruits and vegetables. A new study, in which in-store marketing focused attention on fruits […]