NFL Games Can Affect Sponsors’ Stock Returns
Thursday, January 7, 2016 - 10:05
in Mathematics & Economics
In a study of stadiums of 21 NFL teams sponsored by 26 large publicly traded companies, financial experts in the UConn School of Business found that stock returns of the sponsoring firms are affected by the outcomes of important games played in their stadiums. A review of 3,399 games (1,710 home games) between 1997 and […]