Informal social networks better at encouraging Hispanics to prepare for disasters
Thursday, December 17, 2009 - 10:56
in Psychology & Sociology
FINDINGS: Historically, authorities have used broad media campaigns to encourage the public to prepare for disasters -- an approach that has proven largely ineffective. For this new study, UCLA researchers sought to test novel, culturally tailored, informal social networking approaches to improve disaster preparedness, using data on 231 Hispanics in Los Angeles County. Link: http://www.newsroom.ucla.edu