This App Helps You Lose Weight by Betting Money

Friday, July 5, 2013 - 15:50 in Psychology & Sociology

DietBet, a New York-based startup launched in June 2012, offers a platform where users can create and join bets to lose 4% of their body weight in a four-week period. The appeal of DietBet lies not only in the financial incentive — winners split the collected money among …

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