J.C. Penney tries to woo customers back with an apology
Wednesday, May 1, 2013 - 16:00
in Psychology & Sociology
J.C. Penney is sorry and it wants your business back. That's the gist of its latest ad, a public "mea culpa" which the mid-priced department-store put on its YouTube and Facebook pages. The ad, titled "It's no secret," shows shots of women working, playing with their children and doing other everyday activities. "Recently J.C. Penney changed," a voiceover states. "Some changes you liked, and some ...