Anti-Corporate Framing By Activists Is Limiting Child Health Improvements In Other Countries
Thursday, June 18, 2015 - 09:40
in Psychology & Sociology
Partnerships with multinational companies like Coca-Cola in child health programs can work to help save lives but decades of well-funded public relations campaigns against corporations by NGOs has turned letting companies fund programs into an ethical minefield. ColaLife, a charity formed by British couple Simon and Jane Berry, worked with Coca-Cola to learn about the distribution channels the company uses in developing countries. With this knowledge, they devised a system to ensure life saving treatments reach children with diarrhea in remote parts of Zambia. read more