Supermarket Promotions Penalize Healthier Foods

UK supermarket price promotions are more likely to lead to an increase in sales of less healthy foods than healthier choices in supermarkets, according to a study published today. However, the study of almost 27,000 UK households found that supermarkets were no more likely to promote less healthy over healthier foods. Price promotions are commonly used in stores to boost sales through price reductions and stimulate impulsive purchases by increasing items' prominence through tags and positioning. However, there is growing concern that such promotional activities by the food industry may contribute to poor dietary choices and might lure consumers away from healthier, higher priced options. read more

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