Finally, A Goose Bump Sensor

Can emotional states be measured quantitatively? A team of researchers at KAIST in Daejeon, South Korea has developed a flexible, wearable 20mm x 20mm polymer sensor that can directly measure the degree and occurrence of  piloerection - commonly known as goose bumps, which is caused by sudden changes in body temperature or emotional states.  Interesting science and technology, but also a dream for politicians and advertisers. Imagine a world in which real-time physical and emotional response helped to determine the experience of political campaigns, online ads or the temperature in the room.  read more

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