The Science Of How To Optimize Your Kickstarter Fundraising Campaign
Tuesday, January 14, 2014 - 13:40
in Psychology & Sociology
Crowdfunding is just like anything else; it is wonderfully naive to believe that a great idea will organically take off and be successful - but doomed to fail most of the time. Computer scientists from Georgia Tech are here to help; after analyzing more than 45,000 projects on Kickstarter, Assistant Professor Eric Gilbert and doctoral candidate Tanushree Mitra have revealed dozens of phrases that pay and a few dozen more that may signal the likely failure of a crowd-sourced effort. The language used in online fundraising, they say, holds surprisingly predictive power about the success of such campaigns. read more