For the Brain, Cash Is Good, Status Is Better [News]
Wednesday, April 30, 2008 - 13:54
in Psychology & Sociology
New research shows for the first time that we process cash and social values in the same part of our brain (the striatum)--and likely weigh them against one another when making decisions. So what's more important--money or social standing? It might be the latter, according to two new studies published in the journal Neuron. [More]