Fundraising 101: Tempting alternatives increase willingness to donate
Wednesday, February 25, 2015 - 12:31
in Psychology & Sociology
Charities are always trying to understand what type of appeal will increase the likelihood of donations. According to a new study in the Journal of Marketing Research, people are also very driven by seeing the good in themselves. Referencing particularly indulgent products -- not a simple cup of coffee -- can significantly increase charitable donations.