iPhone 5: Consumers focus too much on having the latest features, finds new study
Friday, September 21, 2012 - 13:31
in Mathematics & Economics
More than 2 million consumers got to gloat Friday about their shrewdness in procuring an iPhone 5, with its larger screen and 200 additional features through its new operating system. But once the novelty wears off, will they still enjoy their purchase? It depends on why they bought it, says new research.