Calm or fiery? Study says candidate language should match the times

Monday, August 29, 2016 - 10:41 in Mathematics & Economics

Potential voters who see the nation as being in dire economic straits view a presidential candidate as more “presidential” when he or she uses high-intensity, emotional language, a new study suggests. But people who think the country is doing just fine think a candidate sounds more presidential when the language is more restrained. The results […]

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