Cleanliness is next to godliness: New research shows clean smells promote moral behavior
Friday, October 23, 2009 - 21:28
in Psychology & Sociology
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a soon-to-be published study led by a Brigham Young University professor. The research found a dramatic improvement in ethical behavior with just a few spritzes of citrus-scented Windex.